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Essential Mix

We’ve been getting a lot of love recently from all our fans (thanks, y’all!)  It’s always great to know we’re appreciated.  We know that a lot of people are feeling the pinch in this economy, though, and some of you have been tempted to downgrade your cereal options.  Even though you looooove the taste of Mojamix (and our personalized packaging which is just, well, cool) you’ve been asking yourselves: “are cereals really all THAT different?” The short answer is simply this:  yes.

Here at Mojamix, we pride ourselves on the high quality and purity of our ingredients and cereal-making processes.  Unfortunately, not everyone who manufactures cereal can say the same.  The industrial processes used to make most supermarket shelf cereals destroy the nutritional content of the grains, which are then replaced with artificially manufactured nutrients.  We’d like to say that works… but the proof is in the pudding.  Or in this case, the rats.

Let’s look at a couple studies about run-of-the-mill breakfast cereals that will send your running.  The first study worth noting contained four sets of rats:

  • The first group was fed plain whole wheat, water and synthetic vitamins and minerals. Even though this is far from a complete or healthy diet for rats or any other mammal, these rats lived about a year.
  • The second group of rats consumed a diet of only water and proceeded to live about a month.
  • A third group was fed only water and chemical nutrients; they lived about 2 months.
  • The fourth group of rats was fed as much cereal as they wanted, along with water and the same vitamins and minerals as the first group. This group lived only 2 weeks.
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    Let’s look at another example.  This fascinating (and terrifying!) study split rats into 3 groups:

    • The first group ate rat chow.  They were all healthy at the end of the experiment.
    • The second group ate corn flakes.  They all… died.
    • The third group ate the cardboard box the cornflakes came in.  They all died too… after the rats that ate the corn flakes.

    So there you have it.  Eating absolutely nothing is healthier than eating run-of-the-mill processed cereal.  Eating the box that cereal comes in—also healthier than eating the cereal inside. 

     

    Long story short?  If you don’t have Mojamix, you’re better off going without.

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